With millions of emails and web pages flashing promotions every day, you’re probably used to tuning most of them out.
It’s overwhelming and frankly, it all starts to sound the same. You can’t even tell what’s real anymore.
Unfortunately, this “noise” is drowning out your marketing messages too, and stopping you from effectively reaching your ideal clients online.
And this REALLY sucks because people need your solutions! You’re passionate about helping them, and it’s super frustrating when your promotions get a tiny response.
What can you do?!
Well any challenging situation can be the breeding ground for innovation…and this is the perfect opportunity for you to make your marketing RISE ABOVE the noise.
There are some savvy online marketers out there who ARE growing massive communities and getting their message noticed by the right people.
I learned what it really takes by growing my own business to 7-figures, serving over 40,000 entrepreneurs all over the world.
The secret is, you need an Irresistible Platform.
By “platform” I don’t mean technology. In marketing, your platform is your core messaging strategy that positions you as a unique leader in your niche and makes your offer totally irresistible (and visible) to your ideal clients.
You need to match up all the key elements for this to happen effectively. It’s not just about writing copy…
You need to do strategic market research to get clear on:
- How your offer should be packaged so it sells like hot cakes
- How to offer the right thing to the right people in the right way
- Exactly who your ideal clients are and what they’re craving
- How your message is different from similar businesses out there
- The market GAPS your offer can fill in a unique and complimentary way
When all of these elements come together, then you craft the hot titles for your offerings so you can easily catch attention online.
The right titles focused on the right market…with a highly visible Irresistible Platform…will get you a huge response every time you promote something. You’ll be able to reach 10,000’s of your ideal clients simply by clicking “send” on an email.
Of course, this makes it SO much easier to fill your programs and sell your products…so you can make the big impact you were born for.
I’m committed to empowering you with an Irresistible Platform so you can “springboard” your business to the next level, expand your reach, and create the lucrative, life-changing business you dream of.
Here are a few signs you need a more effective messaging platform to captivate your ideal clients:
- When you think of your ideal clients, you imagine a massive group of people who have many different needs and life circumstances. They’re diverse and you want to help them all because your solution has broad appeal.
- The messaging that describes your program, product or service primarily tells people what it does. Makes sense right?
- You haven’t studied your competition deeply, but you know your process or style is unique. You assume your potential clients will discover the differences and choose whoever is the right fit for them.
These common approaches to marketing are one way to go. Not to make them wrong, but they’re why so many messages are getting ignored.
The irony is, you may think you’re reaching more potential clients by casting a wider net, but the broader your message, the weaker it becomes at attracting the right clients to you.
Remember, if you try to speak to everyone at once, no one will hear you.
You also need to describe your offer in a way that helps your ideal clients instantly see the value – and WANT it.
A huge mistake most entrepreneurs make is trying to sell people what they need instead of what they want.
Getting clear on your Irresistible Platform will show you who your ideal clients are, what they want, the words they’ll respond to, and how to package your offerings so they sell with ease.
***Stay tuned for more in-depth education on discovering your Irresistible Platform with the “Stand Out and Sizzle Blueprint” webinar.
Go here to get FREE access now: http://www.irresistiblemarketing.com
About the Author
Vrinda Normand honed her word-savvy skills as an investigative journalist, publishing front-page cover stories for over 200,000 readers across the United States. Now she helps entrepreneurs attract clients and sales online with irresistible marketing messages. Vrinda doubled her Irresistible Online Marketing Company 5 years in a row, growing beyond $5 million in revenues. She serves over 40,000 people in more than 10 countries. Her clients have grown 6-figure online businesses thanks to the strategies she teaches.
To learn more, visit http://www.irresistiblemarketing.com