Do We Really Need Another WordPress List-Building Plugin?

Dennis List Building, Training

There are already many list-building plugins for WordPress, right? If you’re a veteran in online marketing, you probably already own a whole bunch of them, too. So, do we really need another one?

That’s an important question and it’s the point of this post.

If you’re new to all this and you aren’t building your mailing list yet, just click the link below and get started right now (seriously, don’t put this off any longer – it’s the most important thing you’ll ever do for your business):

==>> Click here now

For those of you who’ve been around the block, let me tell you about what makes a new plugin that I’ve been testing so different. And then I also want to tell you about one of the most important principles in marketing – and how these guys are the first ones to really get it.

Let’s start with this: in the list-building plugins I’ve used so far (and there are many), here are some of the things that annoyed me the most:

1) Only one type of opt-in form?!

Honestly, this blows my mind. There are several plugins out there that only let you create one single type of opt-in form. E.g. a popup lightbox.

Like, seriously? That’s all I get?

Sure, popups are great and they are usually very effective. But is a popup always the best and most effective thing to use? On every page and in every business? Heck no!

So I have to spend more money and bog down my site with multiple plugins just to be able to have a choice. Yuck.

This new plugin gets it right and gives you all the tools in one neat package.

2) Limited design options.

You know what’s bad for your conversions? When your opt-in form looks the same as everyone else’s. Some plugins just make it difficult for you to create a design that matches your brand and your offer and you end up with all these sites having all the same looking opt-in forms (I’m talking to you, SumoMe and OptinMonster).

But there’s a bigger underlying issue as well: if you can’t easily change the design of your forms, how are you ever going to build a really highly optimized, conversion boosting form? Are you just supposed to hope that the default design happens to be the best one for your site? Good luck with that!

This new plugin gets it right and includes dozens of templates and an amazingly easy editor to change anything you want.

3) A/B testing that’s just dumb.

A/B testing is super important. Seriously, this is no trivial matter. It can make the difference between getting 3 leads or 50 leads a day. And if we use the good old napkin-math of 1 lead being worth $1 per month… well, you get the idea.

Unfortunately, in most list-building plugins, some A/B testing feature is tacked on as an after thought, just so they can add it as a feature to their sales page.

If you don’t measure the right data, A/B testing is useless. If you are limited in what you can test and where you can test it, A/B testing is useless. If you don’t collect enough data before choosing a winning variation, A/B testing is useless.

Honestly, I haven’t seen a single plugin that doesn’t make one or several severe mistakes in their testing feature.  Until this one.

Check it out and you’ll see why I’m so excited about this one (video demo after click).

Ultimate List-Building Plugin for WordPress

Why You Should Build An E-mail List From Your Blog

Dennis Email Marketing, List Building

email2Building an e-mail list is one of the most important things you can do to help your online business succeed, and a simple blog can be a great starting place.

You can certainly make money without the e-mail list by simply having affiliate links on your blog posts or making money with Google Adsense, banner ads, and other forms of advertisements.

If you don’t have a subscriber list, however, you’re simply not making the most of your online business.

When someone visits your website, chances are they’re not going to immediately make a purchase through your affiliate link or directly of your product from their first visit.

People usually have to see your sales offers multiple times before they make a purchase, and it always helps to build trust and relationships on the Internet.

With this in mind, an e-mail list can give you an opportunity to present affiliate recommendations or other offers multiple times to your subscribers even if they don’t make you money the first day they land on the website.

Not only can an e-mail list give you additional opportunities to make sales, but it can also keep your subscribers coming back to your blog time and time again.

You can let your subscribers know when you have published a new high-quality article on your blog, then your followers will keep returning to your site to read your interesting and helpful articles and perhaps end up clicking on an ad that makes you money.

This strategy can help build a long-term authority site with the community of devoted followers who simply love to come to your blog on a regular basis (and perhaps tell their friends and families about your blog as well so it can continue to grow in popularity).

They key is to build relationships by not constantly sending sales offers, but instead providing plenty of helpful content along the way.

Resource:

Recommended email autoresponder system for building your email list: http://dennisrosenberg.aweber.com

Key Elements of Marketing Messaging Strategy

Dennis Training, Webinars

vrindaGuest Article By Vrinda Normand, The Irresistible Marketing Mentor

With millions of emails and web pages flashing promotions every day, you’re probably used to tuning most of them out.

It’s overwhelming and frankly, it all starts to sound the same. You can’t even tell what’s real anymore.

Unfortunately, this “noise” is drowning out your marketing messages too, and stopping you from effectively reaching your ideal clients online.

And this REALLY sucks because people need your solutions! You’re passionate about helping them, and it’s super frustrating when your promotions get a tiny response.

What can you do?!

Well any challenging situation can be the breeding ground for innovation…and this is the perfect opportunity for you to make your marketing RISE ABOVE the noise.

There are some savvy online marketers out there who ARE growing massive communities and getting their message noticed by the right people.

I learned what it really takes by growing my own business to 7-figures, serving over 40,000 entrepreneurs all over the world.

The secret is, you need an Irresistible Platform.

By “platform” I don’t mean technology. In marketing, your platform is your core messaging strategy that positions you as a unique leader in your niche and makes your offer totally irresistible (and visible) to your ideal clients.

You need to match up all the key elements for this to happen effectively. It’s not just about writing copy…

You need to do strategic market research to get clear on:

  1. How your offer should be packaged so it sells like hot cakes
  1. How to offer the right thing to the right people in the right way
  1. Exactly who your ideal clients are and what they’re craving
  1. How your message is different from similar businesses out there
  1. The market GAPS your offer can fill in a unique and complimentary way

When all of these elements come together, then you craft the hot titles for your offerings so you can easily catch attention online.

The right titles focused on the right market…with a highly visible Irresistible Platform…will get you a huge response every time you promote something. You’ll be able to reach 10,000’s of your ideal clients simply by clicking “send” on an email.

Of course, this makes it SO much easier to fill your programs and sell your products…so you can make the big impact you were born for.

I’m committed to empowering you with an Irresistible Platform so you can “springboard” your business to the next level, expand your reach, and create the lucrative, life-changing business you dream of.

Here are a few signs you need a more effective messaging platform to captivate your ideal clients:

  • When you think of your ideal clients, you imagine a massive group of people who have many different needs and life circumstances. They’re diverse and you want to help them all because your solution has broad appeal.
  • The messaging that describes your program, product or service primarily tells people what it does. Makes sense right?
  • You haven’t studied your competition deeply, but you know your process or style is unique. You assume your potential clients will discover the differences and choose whoever is the right fit for them.

These common approaches to marketing are one way to go. Not to make them wrong, but they’re why so many messages are getting ignored.

The irony is, you may think you’re reaching more potential clients by casting a wider net, but the broader your message, the weaker it becomes at attracting the right clients to you.

Remember, if you try to speak to everyone at once, no one will hear you.

You also need to describe your offer in a way that helps your ideal clients instantly see the value – and WANT it.

A huge mistake most entrepreneurs make is trying to sell people what they need instead of what they want.

Getting clear on your Irresistible Platform will show you who your ideal clients are, what they want, the words they’ll respond to, and how to package your offerings so they sell with ease.

What’s next?

***Stay tuned for more in-depth education on discovering your Irresistible Platform with the “Stand Out and Sizzle Blueprint” webinar.

Go here to get FREE access now: http://www.irresistiblemarketing.com

About the Author

Vrinda Normand honed her word-savvy skills as an investigative journalist, publishing front-page cover stories for over 200,000 readers across the United States. Now she helps entrepreneurs attract clients and sales online with irresistible marketing messages. Vrinda doubled her Irresistible Online Marketing Company 5 years in a row, growing beyond $5 million in revenues. She serves over 40,000 people in more than 10 countries. Her clients have grown 6-figure online businesses thanks to the strategies she teaches.

To learn more, visit http://www.irresistiblemarketing.com

List Building Truth

Dennis Email Marketing, Facebook, List Building, Training

email1A client of mine recently asked me if I had any secrets to share on how to take a starter email list from 200 people to 1,000 people in a month or two.

I told her that they aren’t any real secrets and that there are only two ways to add 800 opt-ins to your list in 30 to 60 days:

1. Have multiple JV partners mail their list for you with a link to your opt-in page.
At an opt-in rate of 25%, you would need at least 3,200 emails sent out to result in 800 opt-ins, and likely quite a bit more than that sent.

Typically, there’s no money at risk since you only pay a commission to your JV partners when their leads buy something. However finding partners and convincing them to mail is not easy.

2. Paid advertising (Facebook PPC and others).
You can expect to pay between $5 and $10 per opt-in for a “starter” opt-in funnel (i.e., one not yet proven to convert). That is calculated assuming a 10% – 20% opt-in rate off of $1 clicks. Your total cost might be in the range of $4K to $8K to get your 800 opt-ins, and again, potentially more.

There are no guarantees, and all your advertising spend is at risk since you need to spend it before you make any sales. The good news is there are no affiliate commissions to pay from sales made to paid advertising opt-ins.

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Social media, SEO, Youtube videos, article marketing and other “free” traffic sources are great but are long term efforts and will not result in building a list that fast.

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Hope you find my advice helpful and not too sobering.